One spectrum, three roles, two strays retired. Every IC asset — from a brochure to a slide to a LinkedIn post — draws from this one set of colours, so the whole company finally looks like one company.
Your brochure already loved a blue → purple → magenta sweep. That isn't a mess — it's a gradient, and it can be your signature. We simply gave each band a job: blue leads, purple bridges, magenta accents. Cool greys do the quiet heavy lifting. The red car and the coffee tones were one-offs, so they step out of the brand.
The single most useful rule in colour. A balanced layout is roughly 60% neutral (the calm base), 30% primary (your brand presence), and 10% accent (the deliberate pop that pulls the eye). Most amateur design fails by flooding the page with accent. Restraint is what reads as "premium."
Blue is your anchor: it's in the logo, and it carries trust, precision, engineering — the literal blue "nervous system" running through your cover. This is the colour people should associate with IC. Note it isn't one blue but a scale — you need light-to-dark versions for backgrounds, text, and states.
Pulled straight from your brochure. This is your energy colour — "limitless, future-facing." Its power comes from rarity: a button, a key number, one highlighted word. The moment magenta covers half a page, it stops being an accent and becomes noise.
The colours nobody notices and everything depends on. Cool greys (not warm/coffee) keep IC in the engineering, tech-forward world. Text, backgrounds, lines, structure all live here.
Your one hero device — the blue-to-magenta spectrum your brochure already used, now defined exactly so it's identical every time. Use it for covers, title slides, and big moments. One gradient, used consistently, becomes instantly recognisable as "IC."
Colour must never cost readability. Text needs enough contrast against its background (the WCAG AA standard). Quick guide for the common pairings:
IC runs a deliberate two-track brand (brand architecture). This cool blue system is the external face — customers, suppliers, marketing. A separate warm system is the internal face. Each stays in its lane; they never mix on the same asset. One colour leaves the brand entirely.
Tip: click any swatch to copy its hex.